SuperCharger FinTech Accelerator is the first program dedicated to both start-ups and scale-up global FinTech companies aiming to capture the Asian growth market. The program leverages Hong Kong's traditional strength as Asia's finance and technology gateway.
I helped SuperCharger create a new logo and brand identity that reflects their mission: Supercharging the FinTech scene with a jolt of electricity while connecting the innovators, industry players and users. The new logo represents a stylized “S”, standing for SuperCharger. It also embodies an infinity sign – representing endless possibilities in innovative thinking. The logo could also be seen as a stylized '8', denoting the eight companies whose growth SuperCharger accelerates each year. The yellow/black color theme represents power and openness, while the electric circuit element reflects an edgy, technology-related design.
